Blogs can be a business themselves bringing in money from advertising and
product sales and more. Blogs whose primary purpose is supporting an
existing business or venture can similarly earn some extra cash.
Some ideas for making money from blogs follow, but first realize that you
need a "good blog." There are plenty of resources on blogging well and we
won't cover that here.
Secondly realize that although there are plenty of people earning a great
supplemental income from blogging, few quit their day job.
Here are 5 different ways you can make money blogging:
1) Pay Per Click Advertisements
You can try "pay per click"
advertisements, which pay you anywhere between a few pennies to a few
dollars every time someone clicks on an ad.
There are several choices including the extremely popular Google AdSense,
Kanoodle BrightAds, Chitika and the Yahoo! Publisher Network. These ads are
easy to signup for and you can run them on most blogs, but check their terms
of service well.
They perform very well for some blogs but not well on others -- you need to
experiment.
It's important to "tune" the ads -- experiment to see what works well. In
general, you want the ads "above the fold," i.e. visible without scrolling,
and colors choosen to blend in with your blog (or Web site). For AdSense
this specifically means getting rid of the borders!
2) Sell advertising space
I know the word "sell" scares a lot of people, including me, but blog
advertisers will often approach you if you have an established blog, and you
can also use advertising networks to do the selling for you such as
CrispAds.com, PerformancingAds.com and AdBrite.com.
You can add an "advertise with us" link prominently displayed or perhaps
simply display some ads for free to make it clear you accept advertising.
It's simple to get "free" advertisors; I tapped some consulting clients who
were quite happy.
Ads could be graphical, simple text links, or just about anything.
3) Create and sell information products
Even if the same content is spread amongst six or twelve months of blog
posts, many people will happily pay for an updated and organized copy,
perhaps packaged as a book, e-book, course or audio product. You can use
reader's comments, questions and the popularity of posts to help determine
what direction to go. You can even survey readers about what products they
would like, which is a great idea.
One simple idea is to do a teleseminar, perhaps even for free, and then sell
the recording.
4) Sell other people's products and services via affiliate programs
This
means you get paid a commission when you sell.
There are lots of places to look for appropriate affiliate products and
services you might sell including companies like LinkShare, Commission
Junction and ClickBank, which represent multiple merchants including some
really major ones like eBay, Sony, and Dell.
Plenty of people make six figures promoting affiliate programs. I make a few
bucks promoting the Web services I personally use. See the sidebar for
details!
Make sure you only sell things you personally like and approve of.
5) Blog professionally for someone else, maybe a blog network or
some other organization
There are many different payment models including payment per post and
payment per percentage of advertising revenue. A great place to look for
paid blogging positions is at the Problogger job board at
jobs.problogger.net. Essentially you’re being paid to be a writer.
You probably won’t get rich blogging for someone else, but as one blogger
for a blogging network said to me, "It pays my mortgage."
So there are some quick ideas on how to make money from your blog.
Remember that there is no one match fits all solution; you need to
experiment and find what works for you. And don't expect to start making
money immediately! If you need quick cash, blogging isn't the way to go.
Maybe you should empty out your basement and garage on eBay instead.